How Praytell Made DIY Hair Colour Feel Less Scary (and More Fun)

When people think about coloring their hair at home, many feel nervous about making mistakes or ending up with an unexpected result. Praytell saw this common fear and turned it into an opportunity to connect with real customers in a fresh way. By working closely with Clairol House Calls, we helped create a campaign that brought expert advice right to people’s doors, making DIY hair color easier and more enjoyable. This approach showed how an integrated marketing agency can combine creativity and strategy to make a real difference for a brand and its audience.

At Praytell, our role as an integrated marketing company was to blend multiple channels and messages so the campaign felt natural and supportive across all touchpoints. From social media tutorials to at-home kits and personal consultations, the project gave customers the confidence to try new looks without stress. This seamless experience made DIY hair color less intimidating and even turned it into something fun and rewarding. Our work with Clairol House Calls is a strong example of how thoughtful marketing helps brands build trust and excitement in simple, meaningful ways.

If you want to learn more about how Praytell brings together strategy and creativity to solve real problems, keep reading our blog. Whether you're interested in integrated marketing agency solutions or looking for fresh ideas for your brand, we’re here to help you connect with your audience in ways that truly matter.Visit our blog for more details here - https://praytellagencynyc.blogspot.com/2025/06/how-praytell-made-diy-hair-colour-feel.html